Why All Turf Installers Should Be Using Social Media Marketing.

Mackenzie Hesler

Marketing Manager at USGreentech

To Mackenzie, her love for working for USGreentech stems from “the opportunity they provide for their employees to grow and develop personally and professionally.” As Marketing Manager, she loves getting to experience all the different aspects of marketing that make every day new, exciting, and full of learning. Mackenzie can be found in her spare time being involved in Asheville’s Young Professional Organization.

But when there’s nothing going on there, she loves having her head in the clouds hiking the mountains of North Carolina!

Our country—and the world—is in the midst of a difficult time. There’s a great deal of uncertainty as to what happens next when it comes not only to the health of our citizens, but also the health of our economy. As a small business owner, we know things may feel scary for you now. But at USGreentech, we want to encourage all of our partners and distributors to stay positive. We want to remind you that as a landscape turf installer, you bring brightness, color, and joy to people (and pets!) of all ages. Because of you, adults and children are able to spend time outside in the fresh air on a soft, hygienic surface, the perfect place to play. More importantly, you provide the space for people to be carefree and connect with one another.

Your existing and potential customers are looking forward to either reopening their gathering places or reconnecting themselves—in their yards, with their friends and family and community members. That’s why we also want to assure you that marketing your services still matters. In fact, it’s more important now than ever: Businesses that continue to share who they are and promote their offerings when times are tough are more resilient and more likely to weather the storm. Doubling down on your marketing efforts now is a strategic way to spend your time, as it will carve out your path for economic success once the pandemic has passed.

4 Reasons Social Media = Marketing Magic

Your Customers Use it.

The clients you already know and love plus the customers you don’t even know exist yet. Most importantly, they use it a lot, and they use it to help with their purchasing decisions. We could fill this entire blog with social media statistics, but here are just a few that help illustrate our point:

70% of Americans have a profile on at least one social media site.
Users spend an average of 3 hours per day on social networks and messaging.
Nearly 80% of consumers say their purchases are impacted by companies’ social media posts, while many users say they specifically use social media to research new products and businesses.

What’s more, a large percentage of social media users are likely to make a purchasing decision based on social media reviews or referrals. In other words, if your company isn’t on social media, you’re missing a major opportunity to reach and engage with new and existing customers—on the chance for visibility and brand recognition—as well as on the opportunity to leverage your current clients as brand ambassadors.

Your competition uses it, too.

Businesses are also on social media in high numbers. That means there’s a good chance other nearby turf installers already have a business page or pages. Social media is an excellent way to demonstrate your turf industry knowledge and experience, while also letting clients get to know your business’ particular approach and offerings in an accessible way. It’s the perfect opportunity to distinguish yourself from the competition—and to ensure they don’t get the upper hand online.

Your competition uses it, too.

Businesses are also on social media in high numbers. That means there’s a good chance other nearby turf installers already have a business page or pages. Social media is an excellent way to demonstrate your turf industry knowledge and experience, while also letting clients get to know your business’ particular approach and offerings in an accessible way. It’s the perfect opportunity to distinguish yourself from the competition—and to ensure they don’t get the upper hand online.

It’s cost effective.

Building a social media business page, making daily or weekly posts, answering customer questions, asking for and responding to client reviews: All of these social media marketing strategies are completely free and can be done in-house whatever your level of marketing experience, without taking too much of your time. Even if you do decide to go the paid advertising route, your options are affordable. They also allow you to target your ideal customers who are right in your local area.

It’s all about engagement.

By its very nature, social media encourages interaction. It offers an unparalleled chance to communicate with your customers; doing so is crucial for small business success. Not to mention, it provides a chance to share your community involvement and highlight the other businesses and industry partners (like USGreentech!) you work with. You can post pictures of recent projects and tag individuals and companies, as well as comment on their posts, and you can ask your clients to tag your business and post pictures, stories, reviews, and so much more. All of this connection only further increases your visibility.

It’s all about engagement.

By its very nature, social media encourages interaction. It offers an unparalleled chance to communicate with your customers; doing so is crucial for small business success. Not to mention, it provides a chance to share your community involvement and highlight the other businesses and industry partners (like USGreentech!) you work with. You can post pictures of recent projects and tag individuals and companies, as well as comment on their posts, and you can ask your clients to tag your business and post pictures, stories, reviews, and so much more. All of this connection only further increases your visibility.

Okay, we couldn’t resist one more stat: More than 70% of marketers using social media say it’s either “somewhat effective” or “very effective” for their company. The numbers don’t lie! Social media marketing is a smart way to give your turf installation business a boost.

Need help marketing Envirofill? Contact USGreentech for a free marketing guide, available to our distribution network.

Since 2009, USGreentech has focused on one essential part of the synthetic turf system: the infill. Our company thrives because we believe What’s In Your Turf Matters®. We believe it matters more than any other component of the system. We have never lost sight of where we started and are now considered infill experts in the turf industry. Backed by our parent company’s 40 years of experience in the sports field industry, USGreentech understands what it takes to create long-lasting synthetic turf systems with well-vetted components.